We're building a new social environment designed around human agency, creativity and relationships.
Social media was supposed to bring people together. Somewhere along the way, it became another form of mass media — optimised for attention, engagement and endless consumption. We believe it can become something much more.
We keep what makes social media effortless — and change what makes it limiting.
Enjoy a familiar feed, or step into a semantic field where content, people and ideas connect through meaning.
Instead of relying solely on algorithms to decide what comes next, you can explore relationships between topics, discover unexpected connections and choose your own direction.
Technology is never neutral in its consequences. The choices made when designing digital environments influence what people discover, how they relate to one another and what they can accomplish together. These are the principles that guide ours.
Technology should expand human freedom, not diminish it.
People should be able to understand, navigate and shape their digital environments. Technology should support human decisions rather than take control away from the people it serves.
We believe in systems that empower people without exploiting their behaviour, attention or personal information.
Discovery should be guided by human curiosity, not engineered dependency.
As information and content become increasingly abundant, finding what matters becomes more important.
We believe digital environments should encourage exploration, understanding and unexpected connections rather than maximise passive consumption.
Human creativity and relationships are ends in themselves, not resources to be extracted.
Technology should strengthen people's ability to create, communicate, collaborate and form meaningful communities.
We believe human creativity deserves protection, and that people should have the rights, recognition and genuine opportunities to benefit from their contributions.
People should have the means to create value and shape their economic lives.
As technology transforms work, production and the distribution of economic value, people will need new ways to organise their activities, collaborate and sustain independent livelihoods.
We believe digital infrastructure should expand these possibilities, enabling people to create value together without becoming increasingly dependent on a small number of powerful intermediaries.
Not to control what people see, think, create or do — but to expand what they can discover, understand and accomplish together.
Culture is where authorship, meaning, trust and human creativity are tested hardest.
That's why we're starting with creators, artists, cultural organisations and the communities around them.
We're developing a social environment where original work can be discovered, audiences and creators can build meaningful relationships, and cultural communities can grow on their own terms.
The tools that help creative communities organise, collaborate and sustain their activities today may become increasingly important to many more people tomorrow.
A different kind of social environment needs people behind it. There are several ways to help us move forward.
Interested in backing the development of a new European social platform? We welcome conversations with early investors.
Talk to us ↗Our supporter merch is now available. Show your support — and be among the first to wear your belief in a different kind of social media.
Shop supporter merch ↗Public support matters. Share your name, title and city if you would like to be included among the people supporting this initiative.
Join the list ↗Thinking about the world we're building for.
Every Sunday, we publish a research-based essay exploring the changing relationships between technology, economy, culture and human agency.
We examine the promises and contradictions of artificial intelligence, the future of work, the evolution of social networks and the institutions people may need in a changing world. Not to defend predetermined answers, but to ask better questions.
What happens when machines become increasingly capable of producing economic value, but people still need incomes to participate in the economy?
Our first Sunday Essay explores the relationships between automation, income and human agency.
One essay. Every Sunday.Social technology can be more than a mechanism for capturing attention. It can expand what people discover, create and accomplish together.